Does your NZ business need a shareholders' agreement? Learn what it covers, why it matters and how it can protect your business when circumstances change.
A trade mark is a sign that distinguishes your goods or services from those of other businesses. At its simplest, it is what allows customers to recognise your brand in the marketplace.
A registered trade mark is often one of the most effective ways to protect the identity you are building in the market, whether that is your business name, brand name, logo or slogan.
If you are starting a new business, launching a product or rebranding an existing venture, one of the first questions to ask is: is this brand name safe to use?